Stories.

Never let the truth get in the way of a good story.
Twin parrots looking directly at you
5 surprising reasons why you might want life insurance 1440 1024 DeadHappy

5 surprising reasons why you might want life insurance

Dying is something most people don’t want to think about. Ever… It really is tough to get your head around, and even tougher can be…

The bit after death
The bit after death 1440 1024 DeadHappy

The bit after death

We call them deathwishes
We call them deathwishes 1440 1024 DeadHappy

We call them deathwishes

Chair sits on a cliff facing out to sea
Say hello to pay-as-you-go… 1800 1200 DeadHappy

Say hello to pay-as-you-go…

DeadHappy launches UK’s first pay-as-you-go (PAYG) digital life insurance.  DeadHappy believes that traditional life insurance is dead. They believe it’s over-priced, complex, inflexible, and does…

Life insurance that’s more hoverboard 1920 1280 DeadHappy

Life insurance that’s more hoverboard

Traditional term life insurance is defined as a fixed length of time (on average about 20 years). This type of insurance is inflexible, you can’t extend…

Easier life insurance
We all want an easy life 1920 1280 DeadHappy

We all want an easy life

There’s no such thing as easy life insurance, and there hasn’t been for a long time. Until now… The life insurance industry has got itself…

Cheaper life insurance
The right price at the right time 1920 1280 DeadHappy

The right price at the right time

Why do we have cheaper life insurance? To calculate the cost of life insurance, the industry boffins (called actuaries) work out the risk of someone…

Hey Bowlhead
Hey Bowlhead 1080 660 DeadHappy

Hey Bowlhead

Updates & Legal gumph
Current Version 2.1
DeadHappy
  • Added
  • Hey Bowlhead video
  • Updated
  • Lifeline guarantee extended to 10 years.
  • Plan RulesView Rules
  • Improved
  • Life insurance acceptance for mental health issues
What's in the cookie jar?

This site has a penchant for cookies. Not the tasty ones but the little bits of information that are collected through your browser from specific services that we use. Here you can decide what cookies to keep. It's worth noting though that not keeping all the cookies may impact the overall tastiness of this site and the services we're able to offer.

Decisions. Decisions.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website's got a thing for cookies. We hope you like them too...