What do you want to happen when you die?

Life insurance made far easier.

Trustpilot rated excellent

Rated excellent on Trustpilot

WHY WE’RE DIFFERENT

We thought life insurance was a bit sh*t, so we thought we’d change things up a bit lot.

Traditional life insurance is expensive, complicated, and really boring. The good news is that it now doesn’t have to be that way.

What we did.

We made it far easier

We don’t put you through a health and medical interrogation. We think it’s better to ask fewer questions, but more often. That’s why we start (and normally finish) with just 4 simple ones.

What we did.

We made it loads faster

No endless forms to fill in, and no irritating phone calls – in fact, we don’t even ask for your number! We’ve streamlined the process so you can sign-up in minutes (current record = 2m 38s)

What we did.

We made it much cheaper

We changed the way life insurance is priced. Our prices are based on who you are today, not who you might be in 20 years’ time. That’s why our prices are usually cheaper than you might see elsewhere.

How it works

Buying life insurance is no longer as difficult as you might think.

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MAKE A DEATHWISH

Make your own or
use one of ours
if you need a
bit of inspiration.

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GET A PRICE

Answer just a few
simple questions in the
time it takes to make
a nice cup of tea.

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SEAL THE DEAL

An immediate decision
and the deal
is all explained
in plain English.

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BUY ONLINE

Pay safely and securely
online and get
everything done in
a matter of minutes.

Happy people.

DeadHappy 5 star review from TrustPilot

Busy people.

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Deathwishes created

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Happy people

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Payouts insured

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Pledged to charity

Don’t just take our word for it…

Michael has a few thoughts on the matter.

Why life insurance with DeadHappy?

Attitude

It’s not about needing life insurance, it should be about wanting life insurance.

Simplicity

Life insurance shouldn’t be complicated or confusing, it should just make you happy.

Sense

The common kind, not the overpaying for something you don’t need kind.

Relevance

Life insurance that’s designed to adapt your ever-changing unique weirdness.

Cheaper

Prices based on who you are today, not the person you might become in 20 years.

Easier

Who needs harder? If we don’t need to know something, we won’t ask you it.

Better

Customisable deathwishes, and payout amounts you can flex up and down.

Good things

A charitable foundation that supports the children of the un-insurables.

We're nearly famous.

Updates & Legal gumph
Current Version 2.1
DeadHappy
  • Added
  • Hey Bowlhead video
  • Updated
  • Lifeline guarantee extended to 10 years.
  • Plan RulesView Rules
  • Improved
  • Life insurance acceptance for mental health issues
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