Why we're easier

No phone calls.
No insurance gobbledygook.


Why we're quicker

No long boring medical interrogation.
No waiting for a decision.


Why we're cheaper

No level-term pricing.
No long-term policies.


How it works

In 3 easy steps

Step 1

Create a cash deathwish

Simply choose the amount of money you'd like to be paid out on your death. This can be from as little as £10,000 or as large as £350,000. Your choice...

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Step 2

Get your payout approved

Fly through our really easy application process. We only ask just a few questions and it should all be done and dusted in a matter of minutes... and sometimes seconds.

Step 3

Seal the deal

If you're happy with the deal, simply pay safely and securely online. Your insurance starts immediately so once paid you are officially the proud owner of life insurance. Well done you.

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Real customers with unreal reviews

Happy people

Don’t just take our word for it. Have a read of what some of our happy people are saying on Trustpilot.

Read more on Trustpilot

We're far from famous but we are making waves

We're far from famousbut we are making waves.

We're safe

We're regulated by the Financial Conduct Authority and backed by some of the world's largest insurers and reinsurers.

We're secure

We're not just GDPR compliant, we're GDPR obsessed. The reality is that we treat your data like our data, and our data is everything.

We're respectful

Just because we like the brighter side of life doesn't mean we put honky red clown noses on when it comes to claims.

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