Life insurance was barely alive when we got hold of it. We redesigned it. We built the technology. We made it better.
Faster, easier, and flexible life insurance.
Life can get crazy. That's why our life insurance has been designed with flexibility in mind. Choose a payout amount that suits you now, and flex up (or down) in the future if things change.
Our prices are based on who you are today, not that wrinkly weirdo you might be in 20-odd years. This means we’re cheaper than traditional insurers. Why pay more than you need?
A 10-year payout guarantee, where each year we’ll check in to see if things have changed & if we can, we’ll offer you a reset for another 10 years. If not you still have your original guarantee!
We’ve made our life insurance quick and easy to apply for. It takes just a few minutes online as we only ask you the information we really need. No medical, no calls, just 4 simple health questions!
Applying is easy…
You could make a simple cash payout, pay off the mortgage, donate some money to a charity, or have a bronze statue made (of you).
Once you know your amount, we've streamlined the whole application process. We only ask a few health questions, so it's very quick and easy.
Your insurance starts as soon as you make the safe and secure payment online. No paperwork. No waiting. No hassle. No fuss.
Home of
Not the desire for self-annihilation, just our way of helping you understand what you want to happen when you die.
We’re building the world’s largest place where you can make, store, and share your wishes for whatever you want to happen when you die.
Explore deathwisheswithout the bulls#!t.
No stupid questions.
Life’s too short.
No paperwork.
The forests are dying too.
No free gifts.
Except a couple of months cover.
No medicals.
We’ll take your word for it.
No sales calls.
Just messages and emails.
No IFAs/Brokers.
We’ve buried the middleman.