Life insurance redesigned

We thought life insurance was a bit shit, so we decided to shake things up a bit. RIP long boring forms, irritating phone calls, and shady pricing.

Say coochy-coo to a very new and shiny type of life insurance.

Far easier

No phone calls.
No insurance gobbledy-gook.


Loads quicker

No long boring medical interrogation.
No waiting for a decision.


Much cheaper

No level-term pricing.
No long-term policies.

Learn more
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When nothing matters

What matters?

Talking about death is hard, planning for death is even harder. That’s why we have deathwishes. Having life insurance to be able to leave a bit of cash is great, but we think being able to leave it with a bit of meaning is what really matters.

Make a deathwish

Get personal

What are deathwishes?

Not the desire for self-annihilation, but our way of helping you express what you want to happen when you die.

DeadHappy deathwish icon



Made by our customers.

Getting started

We know it isn’t easy, so we thought a bit of inspiration might help. We’ve pre-made some deathwishes to help get you started. Use one of ours or get inspired by others and start making your own.

Real customers with unreal reviews

Happy people

Don’t just take our word for it. Have a read of what some of our happy people are saying on Trustpilot.

Read more on Trustpilot

We're far from famous but we are making waves

We're far from famousbut we are making waves.

We're safe

We're regulated by the Financial Conduct Authority and backed by some of the world's largest insurers and reinsurers.

We're secure

We're not just GDPR compliant, we're GDPR obsessed. The reality is that we treat your data like our data, and our data is everything.

We're respectful

Just because we like the brighter side of life doesn't mean we put honky red clown noses on when it comes to claims.

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