Life’s complicated.
Life insurance doesn’t have to be.
We didn’t just bring life insurance back to life.
We rebuilt it from the ground up.
That’s why our life insurance is:
Getting started
(and finished) in 3 quick steps.
Getting started is pretty easy, all you need to do is provide us with some basic information (your name, your email, your age, and details of any smoking habits), for us to work out how much things will cost. Then it’s up to you to follow the 3 simple steps below.
Tell us what you want
We don’t ask you how much cover you need (who knows the answer to that? and what does ‘needing’ cover really mean anyway?) We just want to know what you’d like to happen when you die. A lot simpler.
Get the nod
People in suits call this part ‘underwriting’ (basically how likely you are to die sometime soon). In it’s previous life it was a very long and irritating form-filling exercise. That’s until we kept asking why? Now it’s just 4 questions. Much easier.
Seal the deal
The final step and the money part. You show us yours, and we’ll show you ours (that’s if you die of course). We just need some card details from you, and as soon as make your first month’s payment, your life will be ‘insured’, or you’ll have a DeadHappy plan. Sounds better.
Tell us what you want
We don’t ask you how much cover you need (who knows the answer to that? and what does ‘needing’ cover really mean anyway?) We just want to know what you’d like to happen when you die. A lot simpler.
Get the nod
People in suits call this part ‘underwriting’ (basically how likely you are to die sometime soon). In it’s previous life it was a very long and irritating form-filling exercise. That’s until we kept asking why?
Now it’s just 4 questions. Much easier.
Seal the deal
The final step and the money part. You show us yours, and we’ll show you ours (that’s if you die of course). We just need some card details from you, and as soon as make your first month’s payment, your life will be ‘insured’, or you’ll have a DeadHappy plan. Sounds better.
What do you want to happen when you die?
We believe it’s a better question to be asking, but we also understand it can be daunting to answer.
So what happens if you’re not sure?
Hello
deathwishes
That’s why we created these things called ‘deathwishes’ to give you a bit of inspiration. They’re not the desire for self-annihilation, but our way of helping you to express what you want to happen when you die.
A few examples
Here are a few examples, you can choose the deathwishes that are right for you.
Our roadmap
your life.
Our lives are constantly changing and so should your plan. Soon you’ll be able to create your own deathwishes, change them, copy them, share them, and connect them up with your friends. And that’s just the deathwishes…
Super-charitable
good things
You don’t have to be a billionaire to leave a charitable legacy. That’s why we give all our customers £5,000 to leave to a charity when they die.
Yes. We’re a
proper company.
We also have proper people, who sometimes work in proper offices. We have a range of insurance partners we annoy work with, including Covéa Life and Gen Re.
We’re authorised and regulated by the Financial Conduct Authority (FCA Number 788583), and we’re also backed by Octopus Ventures, a fund that invests in ground-breaking businesses.
Word to your mother.
Wrapping up
So why DeadHappy?
We’re not here to tell you what you want or what you need. We’re not here to offer you cash backs, gym memberships, or free ball-point pens.
We’ve worked hard at creating a new type of life insurance that we believe is simpler, easier and better. We’re here to offer you an alternative.
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