Why we're easier
No phone calls.
No insurance gobbledygook.
Why we're quicker
No long boring medical interrogation.
No waiting for a decision.
Why we're cheaper
No level-term pricing.
No long-term policies.
How it works
In 3 easy steps
Step 1
Create a cash deathwish
Simply choose the amount of money you'd like to be paid out on your death. This can be from as little as £10,000 or as large as £350,000. Your choice...
Step 2
Get your payout approved
Fly through our really easy application process. We only ask just a few questions and it should all be done and dusted in a matter of minutes... and sometimes seconds.
Step 3
Seal the deal
If you're happy with the deal, simply pay safely and securely online. Your insurance starts immediately so once paid you are officially the proud owner of life insurance. Well done you.
Real customers with unreal reviews
Happy people
Don’t just take our word for it. Have a read of what some of our happy people are saying on Trustpilot.
Having reached an age where I have more of my life behind me than I do ahead of me (53, so I’m sincerely hoping I’m not still around at 106!), i decided it was time to get my kids some money to parrrrtaaaay with once I’ve shuffled off this mortal coil.
So far so good! Very easy to set up and now I can hopefully Rest In Peace if I go knowing my kids will be left a little present!
For me, 47 year old who thinks he's still in his 20's, covered in tattoos, loving husband of 22 years, father to 3 amazing boys, loves to surf and listen to Hip Hop, this marketing just jumped out at me! Within 10 minutes I had decided to sign up, it literally ticked every box! It certainly will not be everyone's cuppa tea, but then that's part of the appeal to me! I don't believe an Industry like Life Insurance, should be all the same, times have changed, life's too short and I'm just glad I stumbled on this company, I think they're b****y ace!
Super helpful staff, put a lot of effort into looking into my options.
The company and website was amazingly straightforward and easy to use, much easier than so many others I have looked through.
I’m alive at the moment so I can’t really comment on the payout but the sign up process was quick and easy and didn’t cost anywhere near as much as I thought it would.
Great product. Very quick and easy to take out. Literally just a few minutes. Great price.
I never thought life insurance providers could be so efficient, funny and helpful!
We're far from famous but we are making waves
We're far from famousbut we are making waves.
We're safe
We're regulated by the Financial Conduct Authority and backed by some of the world's largest insurers and reinsurers.
We're secure
We're not just GDPR compliant, we're GDPR obsessed. The reality is that we treat your data like our data, and our data is everything.
We're respectful
Just because we like the brighter side of life doesn't mean we put honky red clown noses on when it comes to claims.