2 Months free:
Use code HAPPY (new customers only)
Life insurance +
Deathwishes
Let’s get started.
Life insurance
Redesigned
Life insurance was barely alive when we got hold of it. We redesigned it. We built the technology. We made it fast. We made it easy. We made it cheap.
Affordable
Prices
Our prices are based on who you are today, not that wrinkly weirdo you might be in 20-odd years. This means we’re usually cheaper than traditional insurers. Why pay more than you need?
Our
Guarantee
Our life insurance comes with a minimum 10 year guarantee. We say minimum because you can reset it back to 10 years, every year. That means your original 10 year guarantee could end up being much much longer.
No
Hassle
We’ve made our life insurance quick and easy to apply for. It takes just a few minutes online as we only ask you the information we really need. No medical, no calls, we only ask you some simple health questions!
Rated excellent on Trustpilot
Don't just take our word for it, some of our awesome customers have left us some rather flattering reviews on Trustpilot - see for yourself!
Applying is easy…
Choose your payout.
You could make a simple cash payout, pay off the mortgage, donate some money to a charity, or have a bronze statue made (of you).
Answer some simple questions.
Once you know your amount, we've streamlined the whole application process. We only ask you some simple health questions, so it's very quick and easy.
Buy online today.
Your insurance starts as soon as you make the safe and secure payment online. No paperwork. No waiting. No hassle. No fuss.
Home of
The Deathwish
Not the desire for self-annihilation, just our way of helping you understand what you want to happen when you die.
We’re building the world’s largest place where you can make, store, and share your wishes for whatever you want to happen when you die.
Explore deathwishes
Life insurance
without the bulls#!t.
No stupid questions.
Life’s too short.
No paperwork.
The forests are dying too.
No free gifts.
Except a couple of months cover.
No medicals.
We’ll take your word for it.
No sales calls.
We don't even take your phone number
No gobbledygook.
Just plain english.
AfterLife
Planning
If you don't have enough money to protect your loved ones when you die, then you might want to get life insurance.
If you want to leave some money or assets to your loved ones, you should probably make a Will.