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Life insurance +
Deathwishes

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Get life insurance in a jiffy.

Just looking for quick and easy life insurance?

Apply

Make a Deathwish.

It’s your insurance (and your death!). Choose how to spend your payout.

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Life insurance
Redesigned

Life insurance was barely alive when we got hold of it. We redesigned it. We built the technology. We made it better.

Faster, easier, and flexible life insurance.

Flexible
Payouts

Life can get crazy. That's why our life insurance has been designed with flexibility in mind. Choose a payout amount that suits you now, and flex up (or down) in the future if things change.

Flexible
Prices

Our prices are based on who you are today, not that wrinkly weirdo you might be in 20-odd years. This means we’re cheaper than traditional insurers. Why pay more than you need?

10 year
Roller

A 10-year payout guarantee, where each year we’ll check in to see if things have changed & if we can, we’ll offer you a reset for another 10 years. If not you still have your original guarantee!

No
Hassle

We’ve made our life insurance quick and easy to apply for. It takes just a few minutes online as we only ask you the information we really need. No medical, no calls, just 4 simple health questions!

Applying is easy…

#1

Choose your payout.

You could make a simple cash payout, pay off the mortgage, donate some money to a charity, or have a bronze statue made (of you).

#2

Answer 4 simple questions.

Once you know your amount, we've streamlined the whole application process. We only ask a few health questions, so it's very quick and easy.

#3

Buy online today.

Your insurance starts as soon as you make the safe and secure payment online. No paperwork. No waiting. No hassle. No fuss.

Home of


The Deathwish

Not the desire for self-annihilation, just our way of helping you understand what you want to happen when you die.

We’re building the world’s largest place where you can make, store, and share your wishes for whatever you want to happen when you die.

Explore deathwishes

Life insurance

without the bulls#!t.

No stupid questions.
Life’s too short.

No paperwork.
The forests are dying too.

No free gifts.
Except a couple of months cover.

No medicals.
We’ll take your word for it.

No sales calls.
Just messages and emails.

No IFAs/Brokers.
We’ve buried the middleman.

Looking for
more?

Near Death Insurance.

Find out about our answer to Critical Illness Cover

Apply now

Deadhappy Wills.

Quick, simple and stress free wills from £65

Make a will