Life insurance is dead.

Long live life insurance.

We’re bringing life insurance back to life.

Reinvented to be easier, cheaper and much more relevant.

All designed with you in mind.

No admin fees, no big up-front commissions, just dead happiness.

DeadHappy is not just for dependents.

It can also be for the people you depend on.

A new type of life insurance that offers:

Simple plans

You don’t buy any other insurance on long level terms, so why should life insurance be any different?

Our plans are one year plans – nothing more, nothing less. At the end of the year you can renew (for one more year) or just call it a day.

Honest pricing

No long level-terms and complicated policies. It’s time for flexibility and fairness.

You pay no front-loaded commissions, and no broker fees. We are a direct service, so you simply pay the right price, at the right time.

And the differences don’t end there… Bring on the buckets.

Get creative.
Get giving.

Build your ultimate wish list with our buckets.

Provide unique experiences for your best mates, a bit of financial help for your family, or even donations to the charities you care about. It’s like a will, but less stuffy and more fun.

Say goodbye in your own way by deciding why, what and who.

Things change.

Sometimes you’re up, sometimes you’re down, we get that, and that’s why you can change your cover amount any time.

Increase it when you want to, reduce it when you have to.

People change.

We get that as well. That’s why you’re free to add, remove or change your buckets whenever you want to suit your personal circumstances (or relationships).

Sign up for early access

Interested in being one of the first to get access to easier, cheaper and more relevant life insurance?

Sign up for early access and get the chance to win an awesome bucket list experience. How does a trip to the ‘Day of the Dead’ sound?

Get even earlier access and more chances of winning by referring your friends. The more friends that join, the sooner you’ll get access and the more chances you’ll have of winning.

Day of the Dead

The rules

Competition Entry

You agree to be entered into a draw to win the ‘bucket list’ experience of your choice.

No Obligation

You do not have to buy a plan or any of our services to be included in the draw.

More Information

You agree to receive further information relating to our offers and services.


You need to be over 18 to enter.

United Kingdom

Sweepstake is only open to people living in the UK.

Be Happy

If you’re not sure of anything… Get in touch.

The draws are scheduled to take place no later
than the 1st August 2018.


How can we help?

DeadHappy Limited
30 City Road, London, EC1Y 2AY