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DeadHappy wins innovation award

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Andy Knott

January 21, 2021

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I’ve received an award. And I’m not afraid to use it.

We’ll be honest: we don’t get too hung up on awards. Although, we do think that we would do pretty well in competitive cheese eating, dancing to 80s rock anthems (Rock you Like a Hurricane, baby), or watching the most episodes of our favourite show in one sitting (it’s Cobra Kai, just FYI). 

Yet, when the Protection Review Annual Conference saw us walk away with an award for innovation, we couldn’t help but crack a smile. Having been shortlisted for the award alongside Vitality, Scottish Widows, AIG Life, and other key players in the market, we are ecstatic about the recognition in the field.

In the words of Protection Review:

“This award is not about tweaking an existing product; if you’re amending something that wasn’t right in the first place, that’s not innovation. We wanted to recognise something that was truly different. The winner has shown true innovation in their marketing and has definitely disrupted the way that we think about life insurance products. We hope their product contributes towards growth in the market and are happy to recognise their unique message.”

Setting out on our mission to change the stagnant world of life insurance by offering a product that’s cheaper, flexible, and more accessible, we’ve worked hard to deliver a life insurance product with a difference.

Today, our life insurance process allows customers to answer only 4 medical questions and obtain cover in under 5 minutes. It has had overwhelmingly positive customer feedback, with NPS of 86 and a Trustpilot score of 4.9 from more than 700 reviews.

Getting recognised in the field means we should get noticed by even more people – which will help us roll out the product to a wider audience and see more people get the protection they need.   

While we’re off to do some more innovating, you can catch up with all the speakers and awards here.

The most important questions still remains though… Have YOU thought about what you’d like to happen when you die?

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