Redesigned
There’s 8.5 million people in the UK that probably should have life insurance, but don’t. That’s because traditionally buying life insurance is complicated, inflexible, expensive, and brain-numbingly dull.
Not any more… we’ve changed everything so you can get affordable, flexible life insurance online in just a matter of minutes.
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Apply online in minutes. No medical. No pesky phonecalls.
Get a simple cash payout or build your payout by making your deathwishes.
It's quick and easy to apply and get an instant decision. A few online questions, and no medical.
You're insured as soon as your first payment is made, so you can get on with the important stuff... living.
Life can get crazy. That's why our life insurance has been designed with flexibility in mind. Choose a payout amount that suits you now, and flex up (or down) in the future if things change.
Our prices are based on who you are today, not that wrinkly weirdo you might be in 20-odd years. This means we’re cheaper than traditional insurers. Why pay more than you need?
A 10-year payout guarantee, where each year we’ll check in to see if things have changed & if we can, we’ll offer you a reset for another 10 years. If not you still have your original guarantee!
What is
Life Insurance provides a cash lump sum upon your death, to cover the things you choose. Pay a lump sum to your family, cover your own funeral or send your mates on a trip in your memory, it’s up to you what you want to happen when you die!
You decide how much cover you want and we’ll give you a monthly price which insures you for that payout if you were to die. We understand things change, so you can amend your cover or even cancel whenever suits you!
Get a quick quote and if you’re happy, buy online straight away!
Get a quote
Want more than Life insurance? Try our Near Death insurance?
We also offer Near Death cover, this is our answer to critical illness insurance and means we’ll pay out 50% of your policy if you get seriously ill.
Find out moreWe guarantee to cover you for 10 years when you sign up based on the information you provide us with. Every year we’ll offer you the opportunity to refresh your 10 year guarantee. If nothing major has changed from a health perspective, we’ll be able to offer you a refresh where your plan will roll on for another 10 years. If you choose not to, or if something major has changed from a health perspective which means we can’t offer you a refresh that year, you will continue with the remaining years on your original guarantee.
Want the nitty gritty about your plan, you can find your Plan Outline here, or as the FCA call it, your Key Facts document.
Whenever you want. It’s a personal thing. Lots of people tend to buy life insurance if they’ve loved ones who would benefit from a cash sum to help with living expenses in the event of their untimely death, so naturally buying a house, getting married, having kids are key motivators, but again, it’s your call.
However, everyone, no matter what their circumstances, would probably benefit from creating a Deathwish. A Deathwish allows you to think, prepare and record what you’d like to happen upon your death, including silly stuff, like what fancy dress code people should adopt for your funeral, whether you’d like your ashes blasted into space like a spangly-tastic firework or simply something practical like a lovely bronze statue of yourself in the garden for everyone to remember you by, or if you’re like David from Essex, here’s an idea to get your creative juices flowing;
Pay for my funeral: Bury me in a forest and then go eat sausage rolls with ketchup. Get Carmel's funeral directors in Crawley to do it. Ta. (actual deathwish, name changed)
Go to our Deathwish page to find out more about Deathwishes.
It depends on your mortgage company, but probably not. People tend to look at life insurance when taking out a mortgage to ensure their loved ones would be OK financially if they were to die, and would use the cash payout to pay off the mortgage, or help towards living costs.
We've even written an article on just this subject over on our blog right here, if you're interested..
