Redesigned
There’s 8.5 million people in the UK that probably should have life insurance, but don’t. That’s because traditionally buying life insurance can be complicated, expensive, and brain-numbingly dull.
Not any more… we’ve redesigned it so you can get affordable life insurance online in just a matter of minutes.
Rated excellent on Trustpilot
Apply online in minutes. No medical. No pesky phonecalls.
Get a simple cash payout or build your payout by making your deathwishes.
It's quick and easy to apply and get an instant decision. A few online questions, and no medical.
You're insured as soon as your first payment is made, so you can get on with the important stuff... living.
Our prices are based on who you are today, not that wrinkly weirdo you might be in 20-odd years. This means we’re usually cheaper than traditional insurers. Why pay more than you need?
Our life insurance comes with a minimum 10 year guarantee. We say minimum because you can reset it back to 10 years, every year. That means your original 10 year guarantee could end up being much much longer.
We’ve made our life insurance quick and easy to apply for. It takes just a few minutes online as we only ask you the information we really need. No medical, no calls, just 5 simple health questions!
What is
Life Insurance provides a cash lump sum upon your death, to cover the things you choose. Pay a lump sum to your family, cover your own funeral or send your mates on a trip in your memory, it’s up to you what you want to happen when you die!
You decide how much cover you want and we’ll give you a monthly price which insures you for that payout if you were to die.
Get a quick quote and if you’re happy, buy online straight away!
Get a quote
Our life insurance comes with a minimum 10 year guarantee. We say minimum because you can reset it back to 10 years, every year.
Every year we have an optional check-in. If there are no significant changes with your health, we can simply reset your guarantee back to its original 10 years.
It’s OK, we’ll remind you with some annoying emails. But it’s also worth noting that you don’t have to check-in if you don’t want to. If your guarantee isn’t reset, it’ll just carry on decreasing year by year.
We've turned the gobbledegook into plain English. If you want your plan explained in detail click here for your 'Key Facts Document'
Whenever you want. It’s a personal thing. Lots of people tend to buy life insurance if they’ve loved ones who would benefit from a cash sum to help with living expenses in the event of their untimely death, so naturally buying a house, getting married, having kids are key motivators, but again, it’s your call.
However, everyone, no matter what their circumstances, would probably benefit from creating a Deathwish. A Deathwish allows you to think, prepare and record what you’d like to happen upon your death, including silly stuff, like what fancy dress code people should adopt for your funeral, whether you’d like your ashes blasted into space like a spangly-tastic firework or simply something practical like a lovely bronze statue of yourself in the garden for everyone to remember you by, or if you’re like David from Essex, here’s an idea to get your creative juices flowing;
Pay for my funeral: Bury me in a forest and then go eat sausage rolls with ketchup. Get Carmel's funeral directors in Crawley to do it. Ta. (actual deathwish, name changed)
Go to our Deathwish page to find out more about Deathwishes.
It depends on your mortgage company, but probably not. People tend to look at life insurance when taking out a mortgage to ensure their loved ones would be OK financially if they were to die, and would use the cash payout to pay off the mortgage, or help towards living costs.
We've even written an article on just this subject over on our blog right here, if you're interested..
