By simply using our website we are collecting information about you. There is no way around this as we need it to provide our service, so if you do not agree with this, then you should not use the site.

It’s not our policy to keep your personal data forever, so unless you decide to create a lasting relationship with us, we will delete anything personally identifiable after 3 months.

A lasting relationship is created by doing one of the following:

  • Opting in to marketing
  • Setting up a DeadHappy account with a password
  • Subscribing to a DeadHappy insurance plan

In these cases, we will hang on to your data until you tell us to remove it.

When you use our website (i.e. to get a life insurance price).

  • Personal (e.g. name, email address etc.)
  • Medical (e.g. whether you smoke, recent medical conditions, etc.)
  • Lifestyle (e.g. whether you have any dangerous hobbies)
  • Deathwishes (e.g. details about what you want to happened when you die)
  • Device (e.g. operating system, browser, IP address etc.)
  • Interactions (i.e. when you use our website and what you do on it, including which website you might have come from)

When you set up an account or take out a DeadHappy plan.

  • Personal (e.g. name, email address etc.)
  • Medical (e.g. whether you smoke, recent medical conditions, etc.)
  • Lifestyle (e.g. whether you have any dangerous hobbies)
  • Deathwishes (e.g. details about what you want to happened when you die)
  • Social (Only if you choose to connect any social accounts to your DeadHappy account, and we will only collect the data you allow us to access)

When you use our website (i.e. to get a life insurance price).

  • To give you a life insurance price and assess your eligibility for our product.
  • To monitor how you and other customers use our site so that we can improve it.

When you set up an account or take out a DeadHappy plan.

  • To take payments for your DeadHappy plan.
  • To contact your Doctor to make sure that the questions we ask you correctly reflect your medical history.
  • To understand a bit more about you so that we can create better products for other customers in the future.

When you use our website (i.e. to get a life insurance price).

  • If you don’t create an account, opt into marketing or sign up for a DeadHappy plan. We will anonymise your data 18 months after your last interaction with us. This means we will keep a record of your visit and what you did and told us, but we will delete anything that would allow someone to identify you (i.e. name, email, IP address, etc.)
  • If you opt into marketing communications, we will keep your data until you tell us to remove it. This can be done by opting out of marketing using an unsubscribe link in our emails, or by emailing [email protected]

When you set up an account or take out a DeadHappy plan.

  • We will keep your data for as long as your plan or account remain active.
  • To delete your account you must first cancel any active plan. This can be done by logging into your account at deadhappy.com.
  • If you have no active plan, then you can delete your account by logging in at deadhappy.com
  • You can also email us at [email protected]

We will share your data with our insurance partners and their reinsurance partners so that they can:

  • Set up and manage your insurance plan.
  • Check your medical records.
  • Assess and pay claims.

We might share your data with other companies such as:

  • Payment providers. So that we can process your monthly fee.
  • Analytics companies. So that they can help us improve our service.
  • Software developers. So that they can help us improve our service and platform.
  • Professional advisors. To check we are complying with regulations and the law.
  • Government and law enforcement agencies. When we have to do so by law or regulation.

Sometimes we might need to transfer your data outside of the UK, and this might be to countries with different data protection standards. If this is the case, we will always make sure the recipient has appropriate controls in place to protect your data.

Here are your other rights when it comes to your data:

  • You can request to see a full list of all the data we hold about you.
  • You can request we give you your data in a format that can be easily transferred to another provider.
  • You can ask us to correct any information that is not right.

To do any of these things email [email protected], or let’s have a chat.

Our website has a thing for cookies. We use them to offer you a better (and tastier) experience. Read more about them and how you can control them by looking into “THE COOKIE JAR“.