By simply using our website we are collecting information about you. There is no way around this as we need it to provide our service, so if you do not agree with this, then you should not use the site.

It’s not our policy to keep your personal data forever, so unless you decide to create a lasting relationship with us, we will delete anything personally identifiable after 3 months.

A lasting relationship is created by doing one of the following:

  • Opting in to marketing
  • Setting up a DeadHappy account with a password
  • Subscribing to a DeadHappy insurance plan

In these cases, we will hang on to your data until you tell us to remove it.

When you use our website (i.e. to get a life insurance price).

  • Personal (e.g. name, email address etc.)
  • Medical (e.g. whether you smoke, recent medical conditions, etc.)
  • Lifestyle (e.g. whether you have any dangerous hobbies)
  • Deathwishes (e.g. details about what you want to happened when you die)
  • Device (e.g. operating system, browser, IP address etc.)
  • Interactions (i.e. when you use our website and what you do on it, including which website you might have come from)

When you set up an account or take out a DeadHappy plan.

  • Personal (e.g. name, email address etc.)
  • Medical (e.g. whether you smoke, recent medical conditions, etc.)
  • Lifestyle (e.g. whether you have any dangerous hobbies)
  • Deathwishes (e.g. details about what you want to happened when you die)
  • Social (Only if you choose to connect any social accounts to your DeadHappy account, and we will only collect the data you allow us to access)

When you use our website (i.e. to get a life insurance price).

  • To give you a life insurance price and assess your eligibility for our product.
  • To monitor how you and other customers use our site so that we can improve it.

When you set up an account or take out a DeadHappy plan.

  • To take payments for your DeadHappy plan.
  • To contact your Doctor to make sure that the questions we ask you correctly reflect your medical history.
  • To understand a bit more about you so that we can create better products for other customers in the future.

When you use our website (i.e. to get a life insurance price).

  • If you don’t create an account, opt into marketing or sign up for a DeadHappy plan. We will anonymise or delete your data 18 months after your last interaction with us. This means we will keep a record of your visit and what you did and told us, but we will anonymise or delete anything that would allow someone to identify you (i.e. name, email, IP address, etc.)
  • If you opt into marketing communications, we will keep your data until you tell us to remove it. This can be done by opting out of marketing using an unsubscribe link in our emails, or by emailing [email protected]

When you set up an account or take out a DeadHappy plan.

  • We will keep your data for as long as your plan or account remain active.
  • To delete your account you must first cancel any active plan. This can be done by logging into your account at deadhappy.com.
  • If you have no active plan, then you can delete your account by logging in at deadhappy.com
  • You can also email us at [email protected]

We will share your data with our insurance partners and their reinsurance partners so that they can:

  • Set up and manage your insurance plan.
  • Check your medical records.
  • Assess and pay claims.

We might share your data with other companies such as:

  • Payment providers. So that we can process your monthly fee.
  • Analytics companies. So that they can help us improve our service.
  • Authorised technology partners. So that they can help us improve our service and platform.
  • Professional advisors. To check we are complying with regulations and the law.
  • Government and law enforcement agencies. When we have to do so by law or regulation.

Sometimes we might need to transfer your data outside of the UK, and this might be to countries with different data protection standards. If this is the case, we will always make sure the recipient has appropriate controls in place to protect your data.

Under data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information.

Your right of access

You have the right to ask us for copies of your personal information. This right always applies. There are some exemptions, which means you may not always receive all the information we process.

Your right to rectification

You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.

Your right to erasure

You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing

You have the right to ask us to restrict the processing of your information in certain circumstances.

Your right to object to processing

You have the right to object to processing if we are able to process your information because the process forms part of our public tasks, or is in our legitimate interests.

Your right to data portability

This only applies to information you have given us. You have the right to ask that we transfer the information you gave us from one organisation to another, or give it to you. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated.

To do any of these things email [email protected], or let’s have a chat.

A cookie allows us to distinguish you from other users of our site and enables our site to function more efficiently. This helps us to provide you the best possible experience when you use our website, and also allows us to make our site better for you. 

What are cookies?

Cookies are small text files which are placed on your computer or mobile when you visit a website or app. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. 

How we use cookies 

Our website deadhappy.com (“our site”) and each of its web pages and subdomains use two types of cookies: first and third party cookies. 

First party cookies are cookies set by us, compared to third party cookies which are set by someone other than us and which collects information about you which may be sent to the third party. This helps to distinguish you from other users of our site and gives you the best possible experience when you browse our site, and also allows us to improve our site.

Some of these are ‘Session Cookies’, which only exist for the duration of your visit to our website and are deleted when you leave the website. Others are ‘Persistent Cookies’ and stay on your device until they expire or are deleted. 

We use the following categories of cookies on our site:

  • essential/necessary cookies for running the website. These type of cookies help you to access our site and each of its web pages and subdomains, by enabling basic functions like cookie consent; and
  • non-essential cookies including analytical/performance, functionality and targeting cookies. These type of cookies collect anonymous statistics to enable us to improve our site and each of its pages and subdomains; provide you with full functionality of our site (including our third party customer service chat widget and any embedded videos); and third party cookies to collect and build a profile of your interest and show you relevant advertisements on other websites. These types of cookies do not store personal information in itself but are based on a unique identification in your browser and devices which could identify you if combined with other relevant data (see below for more information about third party cookies).

 

Third party cookies

We use the following third party cookies on our website. These categories of cookies are analytical/performance cookies and targeting cookies and you can review the third party cookies policies via the below links.

 

Facebook

LinkedIn

YouTube

Google

Tag4Arm

Doubleclick

 

Control these cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

We may revise this cookie policy at any time by amending this page. Please check it from time to time to take notice of any changes we may make from time to time.

 

Last updated: 16th March 2020