Who we are
We’re a team of misfits and mavericks.
Our team is made up of seasoned insurance specialists, digital marketers, tech savvy entrepreneurs all driven by a desire to make our customers lives better while they’re here, and their friends and families lives better when they’re not.
The master plan
Our ultimate vision is to change attitudes to death. Currently the very word is taboo, we don’t talk about death, let alone plan for it and we think that is unhealthy and unhelpful.
We think in part this is because death related products are complicated and not built with the customer in mind, making a difficult topic even more inaccessible. We believe we can both simplify these products, and through good design facilitate conversations around death.
WOODY ALLEN
There are worse things in life than death. Have you ever spent an evening with an insurance salesman?
Partners & regulators
Octopus Ventures
We are backed by Octopus Ventures, a fund that invests in ground-breaking businesses.
Covéa & GenRe
We have a range of insurance partners, including Covéa, GenRe, and more in the pipe line.
Financial Conduct Authority
We are authorised and regulated by the Financial Conduct Authority (FCA), reference number 788583.
GDPR GUMPH