
Deathwishes.
We want to try and change attitudes towards death, and what better way to do that than to facilitate the creation of 1 million deathwishes. It’s a big goal, but one we’re up for.
Attitude
DeadHappy is an attitude thing.
Approach
DeadHappy is an attitude thing.
Death
As a nation, we’re uncomfortable discussing dying and death. We want to help change that.
We want death to be less taboo, and more accessible to talk about.
Ultimately we want to change attitudes towards death.
I told you I was ill.
Spike Milligan’s epitaph
People
Meet a few of the people behind DeadHappy.

Andy
I keep one eye on the business, brand, technology, and growth, while the other is firmly focussed on causing mayhem, chaos, and trouble-making. Some people seem to think it’s a bit weird… They’ve got a point.

Phil
My focus is the business, in particular performance, partnerships and strategic opportunities. I also dabble in compliance as my hobby is protecting the innocents. I’ve been on lots of boards and for some reason was once entrusted to look after a hospital.

Dominic
I look after all things product and customer, as well as poking my nose into growth and platform stuff. Before this I was partly responsible for those pesky meerkats invading your ad breaks. Sorry.
Partners
Covéa Insurance
Award-winning life and protection insurance provider.
Gen Re
One of the world’s leading life & health reinsurers.
Octopus Ventures
One of Europe’s largest Venture Capital teams.
Social.
Not necessarily as individuals but collectively as DeadHappy.