life insurance

Chair sits on a cliff facing out to sea

Say hello to pay-as-you-go…
Say hello to pay-as-you-go… 1800 1200 DeadHappy

DeadHappy launches UK’s first pay-as-you-go (PAYG) digital life insurance.  DeadHappy believes that traditional life insurance is dead. They believe it’s over-priced, complex, inflexible, and does not meet customer needs.  8.1…

read more
Cheaper life insurance

The right price at the right time
The right price at the right time 1920 1280 DeadHappy

Why do we have cheaper life insurance? To calculate the cost of life insurance, the industry boffins (called actuaries) work out the risk of someone dying based on their age,…

read more
What are you
looking for
Updates & Legal gumph
Current Version 2.1
DeadHappy
  • Added
  • Hey Bowlhead video
  • Updated
  • Lifeline guarantee extended to 10 years.
  • Plan RulesView Rules
  • Improved
  • Life insurance acceptance for mental health issues
GET STARTED
What's in the cookie jar?

This site has a penchant for cookies. Not the tasty ones but the little bits of information that are collected through your browser from specific services that we use. Here you can decide what cookies to keep. It's worth noting though that not keeping all the cookies may impact the overall tastiness of this site and the services we're able to offer.

Decisions. Decisions.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website's got a thing for cookies. We hope you like them too...