It really is tough to get your head around, and even tougher can be trying to work out what you want to happen when you die. What do you care? You’re dead right? Nothing matters anymore. But life insurance isn’t about you (although you annoyingly pay for it), it’s about the people who live around you.
We think it’s about keeping alive moments and connections that you have and have had with other living things, be they friends, family, pets, communities, or indeed total strangers.
We also say people shouldn’t need life insurance, but they should want it. It’s a subtle difference but a really important one, and it’s one of the reasons why DeadHappy’s strapline is:
So if you need life insurance, DeadHappy isn’t the place for you. If you want life insurance however, here are 5 things you might want it for: