DEADHAPPY live chat icon

Really easy Life Insurance

We call it Death Insurance, because that’s what it is, a payout in the event of your death; we’ll even help you create a ‘Deathwish’ to record and plan for what you want to happen in the event of your death.

It's to die for.

We thought traditional life insurance was a bit shit, so we decided to shake things up a bit. RIP the old way... here's how DeadHappy works...

Make

1. Make a deathwish.

This can be anything you want. Our most popular is a cash deathwish.

Nod

2. Get the nod.

Applying takes just a few minutes. We only ask you what we need to know.

Deal

3. Seal the deal.

Buy safe and securely online. No hassle. No sales calls. No insurance gobbledy gook.

Deathwishes.

Not the desire for self-annihilation, but our way of helping you understand what you want to happen when you die.

Payouts.

They call it life insurance, we call it a death payout. Either way, here's why we think ours is loads better.

Traditional Life insurance
Traditional life insurance has an application process that’s a right pain in the proverbial. There’s language that might as well be another language, quotes that aren’t actually quotes, and a health screening process that goes on and on and on and on.
Time: Application to insured
Hours, weeks, and sometimes months.
Ease: Application
Hundreds of complicated questions.
DeadHappy Death payout
DeadHappy is different. Our online process is super-easy and super-simple. We only capture the information that’s needed, nothing more, nothing less, and all without having to speak to a life insurance salesman (or a human being).
Time: Application to insured
Just a few minutes.
Result: Winner
Ease: Application
4 super-simple questions.
Result: Winner
Traditional Life insurance
Traditional life insurance combines the overall risk with the length of a policy to offer one fixed monthly price. This pricing approach based on the chance of dying over 20+ years might seem simple and reassuring at first, but the reality is that you overpay in the early years. Considering a typical customer retains their policy for only 7 years, they’re significantly overcharged.

Industry average

£26 /MO
(Year 1 price)
DeadHappy Death payout
We calculate the risk annually so that our customers pay the right price at the right time. Our pricing approach is based on the chance of dying in the next year. This does mean that prices increase each year, but considering every year alive is one closer to death, we think that’s much fairer for everyone. No other insurance fixes prices for 20+ years, so why do it for life insurance?

DeadHappy average

£10 /MO
(Year 1 price)
Traditional Life insurance
Traditional life insurance has an application process that’s a right pain in the proverbial. There’s language that might as well be another language, quotes that aren’t actually quotes, and a health screening process that consists of hundreds of questions.
Time: Application to insured
Hours, weeks, and sometimes months.
Ease: Application
Hundreds of complicated questions.
DeadHappy Death payout
DeadHappy is different. We believe in long-term relationships, and want our customers to tell us when things change. We’ve built in flexibility, so you can customise it any time to suit anything. From starting a family to quitting smoking..
Time: Application to insured
Just a few minutes.
Result: Winner
Ease: Application
4 super-simple questions.
Result: Winner
Traditional Life insurance
Traditional life insurance has an application process that’s a right pain in the proverbial. There’s language that might as well be another language, quotes that aren’t actually quotes, and a health screening process that consists of hundreds of questions.
Time: Application to insured
Hours, weeks, and sometimes months.
Ease: Application
Hundreds of complicated questions.
DeadHappy Death payout
DeadHappy is different. Our online process is super-easy and super-simple. We only capture the information that’s needed, nothing more, nothing less, and all without having to speak to a life insurance salesman (or a human being).
Time: Application to insured
Just a few minutes.
Result: Winner
Ease: Application
4 super-simple questions.
Result: Winner

Happy people.

Don't just take our word for it, these happy people have something to say.

Trustpilot logo
Rated 5 stars

(Pssssst. We're rated excellent on Trustpilot by the way).