How it works


Get your life insured in 3 easy steps

Step #1

Make a deathwish

No, not the desire for self-annihilation, but our way of helping you to express what you want to happen when you die.

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Step #2

Answer 4 simple questions

We don’t have a big health and medical interrogation. We think it’s better to ask less questions, but more often. That’s why we have just 4 simple ones.

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Step #3

Get your price and pay

We charge the price for who you are today, not who you might be in 20 year’s time. This is why our price can be so much cheaper than you might see elsewhere.

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One last thing


And don't forget...

You can cancel whenever you like with no penalties. No irritating phone calls (we don’t even take your phone number). And we don’t pass on your personal info to anyone else. Ever. So sit back, and relax…

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Real customers with unreal reviews

Happy people

Don’t just take our word for it. Have a read of what some of our happy people are saying on Trustpilot.

Read more on Trustpilot

We're far from famous but we are making waves

We're far from famousbut we are making waves.

We're safe

We're regulated by the Financial Conduct Authority and backed by some of the world's largest insurers and reinsurers.

We're secure

We're not just GDPR compliant, we're GDPR obsessed. The reality is that we treat your data like our data, and our data is everything.

We're respectful

Just because we like the brighter side of life doesn't mean we put honky red clown noses on when it comes to claims.

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