The problem with life insurance


It's painful and really boring

It takes too long, it's too expensive, and it doesn’t make sense.

So we changed it


We made it far easier and loads quicker.

We got rid of a load of stuff which literally turned the application process from hours into minutes.

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We made it better


We changed the way it's priced.

Our prices are based on who you are today, not on who you might become.

Learn more

We made it relevant


We added flexibility with peace of mind included

A 10 year guarantee that you control.

Get life insurance