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Life insurance


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Life insurance was barely alive when we got hold of it. We redesigned it. We built the technology. We made it better.

Faster, easier and flexible life insurance.


Rated excellent on Trustpilot


We've teamed up with those weirdos over at Jackass to help celebrate the launch of their new film 'jackass forever' - SHOWING IN CINEMAS FROM FEBRUARY 4th. And they've given us some killer prizes! Fill in your details, tick the box(es) and press save to submit your entry, and you could win 1 of 3 exclusive money-can’t- buy private screenings.

You can bring up to 20 mates with you…and even better, you can use a cinema near (or at least fairly near) you!

Oh...and there are 10 x Runner-up prizes of DVD and Poster sets

T's & C’s apply


Competition now closed!

Rated excellent on Trustpilot

Life insurance

without the bulls#!t.

No sales calls.
Just messages and emails.

No medicals.
We’ll take your word for it.

No paperwork.
The forests are dying too.

And super


Life can get crazy. That's why our life insurance has been designed with flexibility in mind. Choose a payout amount that suits you now, and flex up (or down) in the future if things change.


Our prices are based on who you are today, not that wrinkly weirdo you might be in 20-odd years. This means we’re cheaper than traditional insurers. Why pay more than you need?

10 year

A 10-year payout guarantee, where each year we’ll check in to see if things have changed & if we can, we’ll offer you a reset for another 10 years. If not you still have your original guarantee!

Applying is easy…

Choose your payout.

Get a simple cash payout or, if you want some help deciding how much cover you need, take a look at our deathwishes and build your payout by choosing the things you want to happen when you die.

Answer 4 simple questions.

We’ve streamlined the whole application process, so it’s quick and easy to apply and get an instant decision. If approved, we’ll tell you how much it will cost each month.

Buy online today.

Make an online payment with your card, or choose to pay by direct debit. You’re insured as soon as your first payment is made, so you can get on with the important stuff… living.

Home of

The Deathwish

Not the desire for self-annihilation, just our way of helping you understand what you want to happen when you die.

We’re building the world’s largest place where you can make, store, and share your wishes for whatever you want to happen when you die.

Explore deathwishes
image of a deathwish image of a deathwish

Looking for

Near Death Insurance.

Find out about our answer to Critical Illness Cover

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Deadhappy Wills.

Quick, simple and stress free wills from £65

Make a will