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Our 10 Year


There may be no guarantees in life, but there is in death with a DeadHappy Life Insurance Plan

We’re deconstructing traditional life insurance with a cheap, flexible life insurance based on who you are today, not who you might be in 20 years time.

Why we insure you for 10 years at a time:

We understand your situation and needs change at different times in your life, so we want to give you the opportunity to amend your plan with your needs. As we cover you for 10 years at a time only, we can also offer you the best price possible as we don’t anticipate what might happen to you way into the future.

How it works:

We guarantee to cover you for 10 years when you sign up based on the information you provide us with. That means if anything nasty happens to you within the first year of being a customer, we’ll guarantee to honour your insurance for the rest of the year, and then also the next 9 years after that.

Want a longer term plan than that?

No problem, every year we’ll offer you the opportunity to refresh your 10 year guarantee. If nothing major has changed from a health perspective, we’ll be able to offer you a refresh and if you decide to go ahead, your plan will extend back to 10 years. You can of course stick with your original plan and you will still be covered for the remaining years left.

If something major has changed from a health perspective we might be able to offer you a refresh with a different price based on the situation. You can choose to refresh at the new price or stick with your original plan.

In some circumstances, for example: you become seriously ill, we unfortunately might not be able to offer you a refresh at all. Your original guarantee won’t be affected and we’ll still cover you for the remaining years left on your plan, it just means we won’t be able to extend out to 10 years at that time. We’ll keep checking in each year to see if the situation has improved and if we can offer you a refresh at a later date, we will!

How does Refresh work?

No health changes

If it’s all good, we’ll offer you the chance to refresh your guarantee back to its original 10 years, or you can stick with the remaining years left from your original plan.

Major health changes

If something major has happened to affect your health negatively by your check in, there’ll be two scenarios:


We can offer you a refresh at an alternative price. You can choose whether you extend your guarantee back to 10 years at the new price, or keep your existing plan and its remaining years at your original price.


We unfortunately can’t offer you a refresh based on your situation. You won’t be offered a refresh but will be able to keep your existing plan for the remaining years. We’ll check in again and if your situation improves, we may be able to offer you a refresh at a later date.

Want to see more? Create your deathwish now

Using our deathwish platform, you can create, explore and add beneficiaries, give it a go.

Make a deathwish
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