Why does my price go up each year?

Why does the price of my DeadHappy insurance plan increase each year?

The price of your insurance plan is based (among other things) on your age.

With each year that passes, and every year older you get, the chance of dying increases a little bit, and this is what is reflected in your price increase.

Unless you are in your early 20s, you will see your price going up by a little bit each year at your plan anniversary date. These price increases are due only to the ‘age effect’, never because we want to make more money out of you. The average increase is less than 5%.

We think this makes more sense than charging you a flat rate and making you ‘overpay’ at the beginning. Most people only keep their plan for a few years, and this way you never have to pay more than you need to.

in Life insurance
Updates & Legal gumph
Current Version 2.1
  • Added
  • Hey Bowlhead video
  • Updated
  • Lifeline guarantee extended to 10 years.
  • Plan RulesView Rules
  • Improved
  • Life insurance acceptance for mental health issues
What's in the cookie jar?

This site has a penchant for cookies. Not the tasty ones but the little bits of information that are collected through your browser from specific services that we use. Here you can decide what cookies to keep. It's worth noting though that not keeping all the cookies may impact the overall tastiness of this site and the services we're able to offer.

Decisions. Decisions.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website's got a thing for cookies. We hope you like them too...