What are the most important things I need to know?

By simply using our website we are collecting information about you. There is no way around this as we need it to provide our service, so if you do not agree with this, then you should not use the site.

It is not our policy to keep your personal data forever, so unless you decide to create a lasting relationship with us, we will delete anything personally identifiable after 3 months.

A lasting relationship is created by doing one of the following:

Opting into marketing
Setting up a DeadHappy account with a password
Subscribing to a DeadHappy insurance plan

In these cases, we will hang on to your data until you tell us to remove it.

in Your Privacy
Updates & Legal gumph
Current Version 2.1
  • Added
  • Hey Bowlhead video
  • Updated
  • Lifeline guarantee extended to 10 years.
  • Plan RulesView Rules
  • Improved
  • Life insurance acceptance for mental health issues
What's in the cookie jar?

This site has a penchant for cookies. Not the tasty ones but the little bits of information that are collected through your browser from specific services that we use. Here you can decide what cookies to keep. It's worth noting though that not keeping all the cookies may impact the overall tastiness of this site and the services we're able to offer.

Decisions. Decisions.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website's got a thing for cookies. We hope you like them too...