How long will we keep your data and how can I remove it?

When you use our website (i.e. to get a life insurance price).

If you don’t create an account, opt into marketing or sign up for a DeadHappy plan. We will anonymise your data 18 months after your last interaction with us. This means we will keep a record of your visit and what you did and told us, but we will delete anything that would allow someone to identify you (i.e. name, email, IP address, etc.)
If you opt into marketing communications, we will keep your data until you tell us to remove it. This can be done by opting out of marketing using an unsubscribe link in our emails, or by emailing [email protected]

When you set up an account or take out a DeadHappy plan.

We will keep your data for as long as your plan or account remain active.
To delete your account you must first cancel any active plan. This can be done by logging into your account at
If you have no active plan, then you can delete your account by logging in at
You can also email us at [email protected]
in Your Privacy
Updates & Legal gumph
Current Version 2.1
  • Added
  • Hey Bowlhead video
  • Updated
  • Lifeline guarantee extended to 10 years.
  • Plan RulesView Rules
  • Improved
  • Life insurance acceptance for mental health issues
What's in the cookie jar?

This site has a penchant for cookies. Not the tasty ones but the little bits of information that are collected through your browser from specific services that we use. Here you can decide what cookies to keep. It's worth noting though that not keeping all the cookies may impact the overall tastiness of this site and the services we're able to offer.

Decisions. Decisions.

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