What’s this deathwish

thing all about?

Our deathwishes are not the desire for self-annihilation, but our way of helping you to express what you want to happen when you die.

DNA of a deathwish

The structure is pretty simple

They can be anything you want them to be.


(e.g. paying off the mortgage, or getting your debt sorted).


(e.g. a season ticket to your favourite football club).


(e.g. arranging for someone to take the bins out).


(e.g. a bronze statue to be commissioned in your honor).

Just bizarre

(e.g. bring a big parrot inflatable to your wake party).

Your deathwishes are your own creation based on your own unique weirdness and will form the basis of your DeadHappy plan. We believe this is a much better route than the industry alternative of an ‘expert’ who tells you how much ‘cover’ you ‘need’.

Every plan will have 1 default deathwish as a minimum – called the ‘cash payout’ deathwish.

This is the catch all for those of us without much imagination, so you don’t have to create deathwishes if you don’t want to. We urge you to give it a go though, it might even make the process of setting up life insurance a little bit enjoyable…

Don't just take our word for it... Give it a go and see what you think.

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Live Version 1.0
  • Added
  • App added as closed beta
  • Confirmed cause of death as Tedium Boredomitus
  • New cover photo - Facebook Page View page
  • Site Rules View rules
  • Your Data View page
  • Plan Rules View rules
  • Additional information added to explain
  • New Google Fonts added
  • New Row Separator added (Round Split)
  • Updated
  • Landing/Home page View Page
  • Tag management
  • Improved
  • User Experience
  • Pricing

The Plan

Life insurance that’s simpler, easier, and better.


What do you want to happen when you die?

About us

Who we are, why we’re here, and what we’re trying to do.


News and views on life, death, and everything in between.


If you’ve got the questions, we’ve got the answers.

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Want to talk? Let’s have a conversation.

It’s an attitude thing.

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