DeadHappy

Say hello to Pay-as-you-Go.

A different kind of life insurance.

Say hello to Pay-as-you-Go life insurance.

A different kind of life insurance.

DeadHappy

Cheap Pay-as-you-Go life insurance


We wanted to make life insurance super cheap, super easy and also super flexible. We want people to be able to safely make quick decisions, then get on with their lives. If something changes and your policy no longer meets your needs, then you can change it or cancel it online in a matter of seconds.


Getting life coverage shouldn’t cost you an arm and a leg, which is why we focused on only providing cheap life insurance. The chances of you dropping dead today are very slim, so the price of your life insurance should reflect that. While traditional UK life insurance companies base their prices on long term death risks, our policies are based on your risk NOW – hence, our cheaper and easier pay-as-you-go life insurance.


At DeadHappy, we provide cheap life insurance quotes so that you can get insured, get on with your life and get a payout for your family once you’re gone.

Cheaper. Easier. Better.

Cheaper life insurance

We charge the price for who you are today, not who you might be in 20 year’s time. This is why our price can be so much cheaper than you might see elsewhere.

Easier life insurance

We don’t have a big health and medical interrogation. We think it’s better to ask less questions, but more often. That’s why we have just 4 simple ones.

Better life insurance

New house? 4th child? New best friend? We have flexibility built in so you can change whatever, whenever, without ever having to ‘reapply’ or start again.

Your lifeline guarantee

Our life insurance comes with a 10-year‘ lifeline’. That’s a 10-year guarantee to keep you protected if you get diagnosed with an illness. Even smarter is that you can reset your lifeline for free every year (assuming your health is about the same). That means every year you can start with a brand new 10-year lifeline to fall back on if something does happen to your health. Cool eh?

Guaranteed protection

A 10-year guarantee that can be reset every year.

Guaranteed pricing

Prices guaranteed to not increase by more than 8% every year your lifeline is active.

We are pretty proud of this little thing, it’s not rocket science, but by recognising the fact that most of us stay healthy for the majority of the time we hold a life insurance plan, we keep the sign up process down to a minimum, and let you focus more time on deciding what you want to happen when you die. Which we think is the more important part anyway.

Cartoon man holding buoyancy ring

Your lifeline guarantee

Pay-as-you-go-life insurance is all well and good but what happens if something goes wrong? What about that long-term security I get with a long-term policy? It’s all good… we’ve got that sorted with a really smart guarantee.

Cartoon man holding buoyancy ring

Your lifeline guarantee

Pay-as-you-go life insurance is all well and good, but what happens if something goes wrong? What about that long-term security I get with a long-term policy? it’s all good… we’ve got that covered with a very cool guarantee.

How it works

Buying life insurance is no longer as difficult as you might think.

0

BUILD A DEATHWISH

Create your own
or use one of ours.

0

GET A PRICE

Turn on pricing
and build to a budget.

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GET THE NOD

Answer 4 simple questions
to get approved.

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SEAL THE DEAL

Pay online
safely and securely.

A quick comparison

It’s sometimes difficult to compare old with new, but here’s what we think makes our life insurance better,

Value
Pricing based on who you might be in 20 years
Averaged pricing so overpay in the earlier years
Experience
60+ minute application
100+ underwriting questions to get approval
Online & offline
Relevance
Fixed payout
Written in insurance gobbledygook
Value
Pricing based on who you are now
Risk pricing so pay the right amount every year
Experience
3+ minute application
4+ underwriting questions to get approval
Online only
Relevance
Flexible payouts
Explained in plain english

B’Jesus Part#2

B’Jesus Part#2 1800 802 DeadHappy

Praise be. So far, JC has ticked all the right boxes. We’re pretty confident that, despite all of his unique circumstances, the vast majority of modern insurers would be willing…

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B’Jesus Part#1

B’Jesus Part#1 1800 1200 DeadHappy

Hallelujah. It’s that glorious time of year again. The daffodils are in bloom, the days are getting longer and proper summer is just around the corner. What better way to…

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5 surprising reasons why you might want life insurance

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Dying is something most people don’t want to think about. Ever… It really is tough to get your head around, and even tougher can be trying to work out what…

The bit after death

The bit after death

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Updates & Legal gumph
Current Version 2.1
DeadHappy
  • Added
  • Hey Bowlhead video
  • Updated
  • Lifeline guarantee extended to 10 years.
  • Plan RulesView Rules
  • Improved
  • Life insurance acceptance for mental health issues
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