Welcome to a brand new type of life insurance.
Our answer to critical illness
10 year lifeline to give you peace of mind.
Your typical deathwish, send someone you love some money
What is a deathwish
Find out what this deathwish thing is all about.
Browse our current deathwishes or create your own
Learn about who we are and why we exist.
Read what our happy people have to say.
Want to work for the best company on the planet?
News, views and scandals
Life, death, and everything inbetween.
Chat with our world-famous happiness honchos.
Making sense of insurance gobbeldy-gook.
Questions we get asked a lot
The boring, but very important stuff.
Rated excellent on Trustpilot
Say Hello to
What we can learn from our pets...
March 13, 2020
When it comes to funeral home names...
To ban or not to ban?
That was the question… ...
December 11, 2019
Do I need life insurance for a mortgage?
The word mortgage literally means ‘dead pledge’ – from the Latin mort meaning ‘dead’ + gag...
September 23, 2019
Does death insurance cover suicide?
Suicide will always be a contentious issue in life insurance. Learn more about whether life insuranc...
July 31, 2019